The graph below shows per capita spending on various types of liquor for the first three months of 2011. In other words, it shows how much, on average, individuals spent on booze across Canada from January-March last year.
The dollar figures show revenues by what Statistics Canada calls “liquor authorities and their agents” (which we suspect means “liquor stores”), as well as wineries and breweries. This would include any sales by liquor stores to bars & restaurants; but it would not include sales by bars & restaurants to the consumers. The revenues do not include totals from you-brews, duty-free shops, or bootleggers. Statistics Canada also cautions that this should NOT be read as an indication on consumption; although, in our opinion, if you’re going to spend money on booze, you’ll probably drink it.
At any rate, beer remains the choice of Canadians, and leads sales in every province except the Northwest Territories. Wine is increasing in stature across the country, but spirits remain the second-most-popular drink of choice for Maritimers, and most of the Western provinces. Only in Quebec, Ontario and B.C. do wine sales surpass spirits.
Click on the graph for a larger image.